Becoming a pioneer in the region with future-proof charging infrastructure

e-mobilio customer reference Starke Automotive Group fleet electrification

By working with e-mobilio, the STARKE Automotive Group is driving forward the expansion of a future-proof charging infrastructure. A central billing solution and a dedicated charging card optimize the use and management of charging points and set new standards for sustainable mobility in the region.

400+

branded charging cards

87%

reduced administrative effort

50+

charging points by the end of 2025

The situation

STARKE needs future-proof charging solutions at its locations

The STARKE Automotive Group is represented with 13 locations in the Osnabrück area and the surrounding region with a wide variety of brands. It has been established as a mobility expert, car dealer, service provider and trusted contact in the region for over 130 years.

The challenge

High administrative costs, lack of transparency in billing

Until now, there have been charging points from different manufacturers at STARKE locations, which are integrated into different billing systems. This leads to complex processes and a lack of transparency in the charging processes. Employees need several charging cards to charge at different stations. Customers also lack an intuitive solution for using the charging points.

It is therefore important:

Procurement and installation of AC & DC charging stations at attractive conditions
Easier management and billing of all charging processes
Cross-manufacturer compatibility for straightforward integration of charging points from different manufacturers into a central billing system
Standardized charging cards for customers and employees
A way to make e-mobility a tangible experience for customers during sales talks

Our solution

e-mobilio partner store & e-mobilio billing system

The e-billing system and e-charging card for STARKE
e-mobilio is a competent partner for the more than 50 salespeople of the STARKE Automotive Group. For the optimal integration and provision of charging infrastructure, they use e-mobilio's solutions for site electrification, charging point management and billing of charging processes:

as-starke

The central e-billing system from e-mobilio enables the integration of existing and new charging hardware. Charging processes can be easily managed and billed.

ladekarte-starke

e-mobilio provides STARKE with charging cards branded in your look and compatible with over 600,000 charging points - for your customers and employees alike.

„Great solutions are developed and implemented both for us as partners and in joint discussions with our customers. The collaboration with the e-mobilio team has always been constructive, solution-oriented and based on partnership from the very first meeting.“

Christian Rethmann

Head of Marketing / New Business Areas, STARKE Automobilgruppe

Accomplishments

STARKE Automotive Group is a pioneer for e-mobility in the region

By implementing the new charging infrastructure and the centralized billing solution, STARKE is achieving significant improvements in several areas:

Scalable, open-technology charging infrastructure
Existing and new charging points can be seamlessly integrated into the e-billing system and expanded.
Less administrative effort, full transparency
All charging processes are easily billed via a platform and can be viewed at any time.
Attractive additional revenue
STARKE benefits twice over with its public charging points - firstly through revenue from the sale of charging electricity and secondly through additional revenue from the GHG quota.
Customer loyalty and brand presence
Customers are shown live in the dealership how easy charging is in practice and receive a charging card in the STARKE design when purchasing an EV.

The STARKE Automotive Group is thus positioning itself as a pioneer in the field of e-mobility in the region. The publicly accessible charging points, the standardized e-charging system and the STARKE e-charging cards make e-mobility an attractive and tangible experience for customers and employees. STARKE is thus meeting the increasing demands for sustainable mobility.

Successful customer recovery thanks to expanded e-mobility offering

Simple integration, automated processes