OEM: More EV sales through data insights and white label solutions

The digital purchase advisor can be integrated into existing systems using a simple code and adapts to the design and vehicle portfolio - without any development effort.

You receive detailed insights into the purchasing behavior of your customers - based on over 800,000 completed consultations. This data helps you to optimize your sales strategies, product development and customer approach in a targeted manner.

Specific evaluation categories:

• Vehicle preferences: Which models, ranges and equipment are preferred?
• Solution requirements: Interest in wallboxes, GHG premiums or charging tariffs (incl. regional differences)
• Purchase motives: environmental awareness vs. cost benefits (e.g. GHG quota or company car tax)
• Customer journey: average consultation duration, conversion rates and drop-off points

Data protection & integration:

• GDPR-compliant: all data is analyzed anonymously or pseudonymously
• API interface: Direct connection to your systems possible

1. automated processing for maximum efficiency

• Complete process automation: From registration with the Federal Environment Agency to payment - without manual intervention by your dealers.
• White label integration: The GHG premium is offered as a branded service under your OEM branding.
• Billing security: Guaranteed payment within 14 days after confirmation by the authority.

2. additional revenue opportunities

• Commission per vehicle: Annually through the sale of GHG quotas (for new cars, demonstration cars and used cars).
• Scalability: The larger the e-car stock, the higher the cumulative revenue (e.g. for fleet customers or lease returns).
• Free implementation: No fees for dealers - e-mobilio bears the entire processing costs.

3. strategic advantages for your sales network

• Purchase argument for e-cars: The GHG premium lowers the total cost of ownership for your customers.
• Data returns: GHG usage rate analysis helps with sales management (e.g. regions with low registration rates).
• Customer loyalty: Annual payouts create recurring points of contact with customers.

4. compliance & security

• GDPR-compliant: No disclosure of sensitive customer data - only anonymized vehicle data is transmitted.
• No risks: Fixed price guarantee for premium amount (no market fluctuations for dealers).

Yes, anonymized charging and usage data helps to develop target group-specific offers.

1. what data can OEMs use?
e-mobilio provides anonymized and aggregated data that allows conclusions to be drawn about customer behavior - without containing personal information. This includes:

• Charging behavior: Frequency, preferred charging stations, times of day
• Usage patterns: average charging duration, preferred tariff models
• Regional analyses: differences in usage by federal state or metropolitan area

2. how the data is processed

• Strict GDPR compliance: All data is pseudonymized and processed in accordance with Art. 6 para. 1 lit. f GDPR (legitimate interest)
• Anonymization procedure: Location data is aggregated at city or zip code level to avoid movement profiles.
• Security standards: Data transmission is encrypted; no disclosure to third parties without explicit customer approval.

3. practical applications for OEM marketing

• Target group segmentation:
  • Identification of "frequent chargers" for wallbox offers
  • Analysis of commuter behavior for leasing campaigns
• Campaign control:
  • Targeted advertising for charging tariffs in regions with little charging infrastructure
  • Personalized offers based on charging frequency
• Product development:
  • Optimization of range forecasts through real charging data
  • Development of customized service packages

5. legal framework conditions

• Consent solution: Customers can actively consent to the use of data as part of the THG or charging card registration.
• Opt-out option: Revocable at any time.
• Transparency obligation: All data usage is documented in the data protection information.