OEM: More EV sales through data insights and white label solutions

In the dynamic EV industry, it is more important than ever for car manufacturers to fully understand customer needs. e-mobilio provides you with valuable insights into the entire customer journey of your customers. Use these data-driven insights from our digital e-purchase advisor to improve your product range in a targeted manner.

Laptop with e-purchase advisor interface open on a glass table in a car dealership, several people talking in the background
Deciphering customer needs, empowering dealers, boosting EV sales

Understanding electromobility, strengthening sales

The decision to buy an electric vehicle is now more complex than ever for private customers: from considerations regarding range and the right wallbox to subsidy options and GHG quotas - the complexity of e-mobility can unsettle potential buyers. As an OEM, you face the challenge of proactively addressing these concerns and building confidence in your e-cars.

The e-purchase advisor offers customers a holistic advisory concept for worry-free electric mobility and minimizes barriers to purchase. The result: more EV sales and hardware sales for you thanks to an ideal customer journey and at the same time a perfectly prepared data analysis for your product optimization.

e-mobilio: Your ecosystem for e-mobility

Your advantages with our service

EV heel icon

EV sales

More e-car sales through data-supported consulting solutions for your dealer network.

Data Insights Icon

Data Insights

Data-based analyses show you what your customers really want - for tailor-made solutions.

360° consulting icon

360° consulting

Transform your sales network into competent e-mobility consultants along the customer journey.

White label solutions Icon

White label solutions

With our white label solutions, you can distribute your charging hardware profitably.

GHG quota icon

GHG quota

Generate additional annual income for your dealers for e-cars.

Cost optimization icon

Cost optimization

Benefit from efficient sales processes through our e-mobility ecosystem.

Strong sales and customer-oriented without additional effort

SaaS and white label solutions for EV retail sales

e-purchase advisor

The e-purchase advisor from e-mobilio provides OEMs with valuable data insights from the private customer business: from click behavior and preferences to purchase decisions. This data-based analysis enables car manufacturers to align their product strategy and sales management precisely with customer needs. With e-mobilio, you not only receive transparent reports, but your dealers also receive a controllable consulting tool to advise customers holistically - and thus successfully anchor electromobility in the market.

Person views the e-purchase advisor on a laptop in a modern working environment

Your added value:

Targeted dealer support Icon
Targeted dealer support

Car dealers guide customers through the customer journey in a targeted manner - from range analysis to the right wallbox.

Sales increase icon
Increase in sales

The integration of white-label hardware (e.g. wallboxes, charging cards) generates additional revenue.

Optimized product development icon
Optimized product development

The data obtained provides information for the customer-centered further development of EV models.

GHG Premium & GHG White Label

With our GHG white label solution, you can equip your dealer network with an integrated GHG service that inspires customers and increases your sales. Customers benefit from the GHG premium - a considerable selling point for electric vehicles. The process from registration to payment is automated and takes the pressure off your dealers. Thanks to white-label integration, the service appears seamlessly in your corporate design and thus strengthens your brand presence with every customer contact.

Hand places toy car on stacked coins - symbol of GHG premium and financial benefits

Your added value:

Additional revenue icon
Additional revenue

Commission received per GHG quota brokered - without additional work for you or your dealers.

Data-driven optimization icon
Data-driven optimization

Analysis of customer acceptance (Which target groups use the bonus? What effect does it have on purchasing decisions?)

Sustainability profile icon
Sustainability profile

Strengthen your position as a climate-conscious car manufacturer for sustainable customer loyalty.

Charging card white label

With e-mobilio's charging card white label solution, you can offer your private customers a premium service: access to Europe's leading charging network with over 600,000 charging points - all in your corporate design. Your customers benefit from an exclusive charging card with your brand logo, which not only enables charging throughout Europe, but also strengthens your brand presence in the everyday lives of users. The seamless integration of this solution into your sales concept creates real added value:

Hand holds charging card in front of a charger with display and green illuminated indicators - symbol for access to charging infrastructure via white label card

Your added value:

Carefree mobility icon
For customers

Carefree mobility with access to over 600,000 charging points in Europe - simple, reliable and independent on the road.

Fully automated processing Icon
For dealers

Fully automated processing from registration to billing - no additional work, maximum efficiency and satisfied customers.

Data-based insights icon
For OEMs

Data-based insights into loading behavior and recurring customer interaction strengthen your brand in the long term.

What our customers say

Proven solutions with measurable success

Data and key figures for EV sales

600k +

Sales consultations

provide valuable insights for your EV sales.

1.500 +

dealer locations

already rely on the expertise of e-mobilio.

400 +

websites

have integrated the e-purchase advisor.

Your direct line to the e-mobility partner

Get started now with e-mobilio!

Do you have any questions or would you like to find out more about our solutions? Simply fill out the contact form - our team will get back to you as soon as possible to provide you with personal and expert advice.

FAQs

Frequently asked questions about e-mobility for OEM private customers

How does the e-purchase advisor integrate into our retailer websites?

The digital purchase advisor can be integrated into existing systems using a simple code and adapts to the design and vehicle portfolio - without any development effort.

What data do we receive from the purchase consultations?

You receive detailed insights into the purchasing behavior of your customers - based on over 600,000 completed consultations. This data helps you to optimize your sales strategies, product development and customer approach in a targeted manner.

Specific evaluation categories:

  • Vehicle preferences: Which models, ranges and equipment are preferred?
  • Solution requirements: Interest in wallboxes, GHG premiums or charging tariffs (incl. regional differences)
  • Purchase motives: environmental awareness vs. cost benefits (e.g. GHG quota or company car tax)
  • Customer journey: average consultation duration, conversion rates and drop-off points

Data protection & integration:

  • GDPR-compliant: all data is analyzed anonymously or pseudonymously
  • API interface: Direct connection to your systems possible

How do dealers in the OEM network benefit from the GHG quota?

1. automated processing for maximum efficiency

  • Complete process automation: From registration with the Federal Environment Agency to payment - without manual intervention by your dealers.
  • White label integration: The GHG premium is offered as a branded service under your OEM branding.
  • Billing security: Guaranteed payment within 14 days after confirmation by the authority.

2. additional revenue opportunities

  • Commission per vehicle: Annually through the sale of GHG quotas (for new cars, demonstration cars and used cars).
  • Scalability: The larger the e-car stock, the higher the cumulative revenue (e.g. for fleet customers or lease returns).
  • Free implementation: No fees for dealers - e-mobilio bears the entire processing costs.

3. strategic advantages for your sales network

  • Purchase argument for e-cars: The GHG premium lowers the total cost of ownership for your customers.
  • Data returns: GHG usage rate analysis helps with sales management (e.g. regions with low registration rates).
  • Customer loyalty: Annual payouts create recurring points of contact with customers.

4. compliance & security

  • GDPR-compliant: No disclosure of sensitive customer data - only anonymized vehicle data is transmitted.
  • No risks: Fixed price guarantee for premium amount (no market fluctuations for dealers).

Can we use customer data for marketing?

Yes, anonymized charging and usage data helps to develop target group-specific offers.

1. what data can OEMs use?
e-mobilio provides anonymized and aggregated data that allows conclusions to be drawn about customer behavior - without containing personal information. This includes:

  • Charging behavior: Frequency, preferred charging stations, times of day
  • Usage patterns: average charging duration, preferred tariff models
  • Regional analyses: differences in usage by federal state or metropolitan area

2. how the data is processed

  • Strict GDPR compliance: All data is pseudonymized and processed in accordance with Art. 6 para. 1 lit. f GDPR (legitimate interest)
  • Anonymization procedure: Location data is aggregated at city or zip code level to avoid movement profiles.
  • Security standards: Data transmission is encrypted; no disclosure to third parties without explicit customer approval.

3. practical applications for OEM marketing

  • Target group segmentation:
    • Identification of "frequent chargers" for wallbox offers
    • Analysis of commuter behavior for leasing campaigns
  • Campaign control:
    • Targeted advertising for charging tariffs in regions with little charging infrastructure
    • Personalized offers based on charging frequency
  • Product development:
    • Optimization of range forecasts through real charging data
    • Development of customized service packages

5. legal framework conditions

  • Consent solution: Customers can actively consent to the use of data as part of the THG or charging card registration.
  • Opt-out option: Revocable at any time.
  • Transparency obligation: All data usage is documented in the data protection information.

E-mobility for commercial customers? We have the complete solution for fleet electrification.